Global marketing and technology agency LBi has appointed Adrian Farouk to the position of Managing Director of Australia.
With over 14 years of international business experience Adrian has worked with a wide range of leading global brands, including Orange, Nokia, Telstra, Nickelodeon, FOXTEL, Unilever and Ferrero.
He joins LBi from leading Australian digital agency Deepend, where he has worked for the last eight years, most recently as Group Strategy Director.
In his new role, Adrian will be responsible for strengthening LBi’s global proposition by supporting its international client base expansion into Australia and the Asia Pacific region, as well as nuturing homegrown Australian brands.
LBi opened its office in Sydney last year as part of its ongoing global expansion. Adrian’s appointment reflects the increasing demand for LBi’s blended approach to digital marketing in the region.
Laurent Ezekiel, Worldwide Client Services Director at LBi, said: “Australia is an incredibly important market for LBi and since opening our doors in the region last year we’ve seen demand for our services rocket. Adrian’s appointment reflects our growing presence in Australia and gives LBi the platform to provide our blended range of services across the Asia Pacific region.”
Adrian Farouk, Managing Director of LBi in Australia said: “LBi has a huge reputation in delivering digital campaigns that blend cutting edge techniques and insight to deliver campaigns that make a real difference to a client’s bottom line. I’m really looking forward to carrying this vision forward in the region and contributing to the growth of the company.”
Progress reflects success of business model transformation and strategy execution -
Amsterdam (the Netherlands), 26 April 2012 – LBi International N.V. (NYSE Euronext symbol: LBI), Europe’s largest independent marketing and technology agency, today reports its first quarter results for the period ended 31 March 2012.
Q1 2012 net sales up 27.8% (25.3% at constant rates) versus Q1 2011 reflecting continued growth in all regions and successful integration of Mr Youth;
Q1 2012 adjusted EBITDA up 25.3% (22.7% at constant rates) to EUR 9.4 million vs. Q1 2011 (EUR 7.5 million), EBITDA margin at 16.2% (16.5%);
Q1 2012 organic revenue growth (1) at constant rates 17.8%;
Net income of EUR 4.5 million in Q1 2012 vs. a net income of EUR 4.6 million in
Q1 2011 (net result Q1 2011 benefited from a one off contingent consideration release of EUR 1.8 million);
Healthy financial position with limited net debt of EUR 8.2 million and a slight negative cash flow from operations due to primarily seasonal effects of EUR -1.1 million;
Continued increase of interest by clients (brands) in agencies that blend search, social, direct response, data and digital skill sets.
Luke Taylor, CEO of LBi commented: “We are broadly pleased with progress made in Q1. The growth recorded across the US, UK and Nordic regions remains particularly strong and we see accelerating opportunity for LBi to own both the digital and social agency of record opportunity. The acquisition of Mr Youth delivers a best-in-class competitive advantage in the rapidly growing social marketing segment and we are focused on the rapid transfer of these specialist skills across all our markets. We have also upgraded our platform toolset to facilitate the rapid integration of social marketing IP into all key hub offices. We believe that our offer which uniquely blends both digital and social marketing skill sets is now differentiated by the depth and breadth of skills mix and a cost effective delivery model. The success of this mix is best evidenced in recent multi market Agency of record wins for Honda, Skype and Etihad.”
(1) For best comparison, we have defined organic revenue growth as the movement between Q1 2012 revenues including Mr Youth and Q1 2011 revenues also including Mr Youth. Please note that US-based social media marketing agency Mr Youth was acquired by LBi in November 2011 and consolidated as of mid-November 2011.
Download the full report here: LBi quarterly update January – March 2012
London and New York: Global marketing and technology agency LBi has been honoured with highly sought-after Bronze and Silver CLIO Awards (Silver in the Content & Contact category and Bronze in the Interactive category) for its ongoing partnership with American’s Elect, the non-partisan nomination platform for the forthcoming US presidential primaries.
LBi in New York partnered with Americans Elect to build an online platform capable of harnessing the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.
The CLIOs are one of world’s most recognized awards competitions for advertising, design and communications and this year attracted over 11,000 submissions and more than 250 in the Content & Contact category alone.
Entrants in the Content & Contact category had to demonstrate their ability to minimise or even eliminate the barrier between the content and the target audience, bringing the user into direct ‘contact’ (whether perceived or actual) with the message in a more personal way than previously thought possible.
Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America – regardless of party – is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states – and the American people will have directly nominated their choice for president for first time ever.
Cedric Devitt, Executive Creative Director, LBi New York, said: ”Getting this recognition is fantastic as it truly highlights the ambition we had as an agency when we undertook this project. Regardless of the presidential outcome this year, the course of American Politics and how we choose our elected officials will likely be changed forever.”
Last month LBi and Americans Elect also won a People’s Choice Award at SXSW, the international festival of technology, culture and business.
- appointment will see LBi re-imagine the motor manufacturer’s digital future
London: Honda Motor Europe has appointed global marketing and technology agency LBi to revamp its online customer experience across multiple European territories.
Following a competitive pitch process, the agency has been selected to relaunch Honda’s online presence in 22 markets across Europe. LBi’s unique blend of strategy, creativity, technology and user-experience will be harnessed to deliver a state-of-the-art customer engagement platform that will help equip Honda for its digital future.
The twelve-month strategic partnership will see LBi and Honda’s teams work in close collaboration to devise and implement a user-centric, technologically advanced and visually stunning digital experience that will allow customers to engage with the Honda product range spanning cars, motorbikes and power equipment.
The customer engagement platform will feature a number of next generation digital tools aimed at engaging and empowering consumers in the decision-making cycle.
Jon Gibson, European Digital Marketing Manager at Honda, said: ”LBi outshone the competition with their clear and inspiring vision of how we can best harness digital channels to build business value. LBi’s track record of delivery is exemplary and we look forward to our working partnership.”
Anil Pillai, UK Chief Executive of LBi, added: “We’re incredibly excited to be embarking on this journey with Honda, not least because culturally there is a incredibly strong fit between our two organisations.
The team at LBi have done a fantastic job of aligning our strategic goals to deliver the best possible outcome for Honda.”
Xperia Studio honoured with People’s Voice Award in the Integrated Mobile Experience category
London and New York: Global marketing and technology agency LBi has won a prestigious People’s Voice Award in the Integrated Mobile Experience category for its work to promote Sony’s Xperia range of smartphones.
The Xperia Studio initiative invites the digital generation’s most talented people to use Sony Xperia smartphones to create fun, beautiful, out-there experiences that ‘Remake Reality’.
Xperia Studio contributors include a diverse mix of innovators and agitators, who have manipulated, abused and even destroyed Xperia smartphones in the pursuit of creativity.
The result is a rolling programme of inspiring content that takes in projects from Danish art collective Illutron, NASA astrophysicist Josh Peak, hot British film director Tom Harper and innovative photographer Joergen Geerds.
People have discussed, shared, Liked and even loved the content available via Xperia Studio, helping to give Sony an edge over big-spending rivals like Apple and Samsung.
The films generated by the initial slate of ten projects have clocked up over 1.7m views so far. Moreover, the online content fuelled a 24/7 positive conversation about Xperia smartphones with 85% of people surveyed saying that they had a better opinion of Xperia smartphones as a result of the campaign and 17% of visitors to xperiastudio.com continued on to the main Sony Mobile site.
Established in 1996, The Webby Awards, which is now a byword for excellence in internet related creativity and business, is presented by The International Academy of Digital Arts and Sciences, which includes an Executive 1,000-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.
Cedric Devitt, Executive Creative Director LBi in New York, said: “Every once in a while you get a client that is completely on the same page as you and the creative idea. Xperia Studio was one of those times. It seems that the Webby judges thought so too. We’re obviously thrilled with the win. It’s the bloody Oscars of the internet, innit.”
Thanks to the economic pressures currently being faced both Australia and around the world, many governments are struggling to fund the cultural programs and activities that often bring life and colour to our cities, both big and small.
In this article, Chris Clarke, LBi’s Global Chief Creative Officer, argues that this is not a threat to creating an exciting and unique culture, but rather a chance for brands to get involved in a wide range of projects that actually create meaning for their consumers.
In this article for Australia’s Adnews, LBi’s Chris Clarke, argues that the protectionist legislation endevours of traditional retailers in Australia, who are reluctant to adapt their business models to counter the competition from online retailers, will only lead to their demise.
Chris argues that No business has an innate right to exist. Companies earn their place in the hearts and minds of their customers by focusing on providing delightful experiences. LBi believes that digital is not a threat to bricks and mortar stores, but that it should be used to energise the experience for customers and to tell brand stories which bond customers to the brand.
Award marks LBi’s commitment to blending creativity and technology to produce truly ground-breaking work
New York: Global marketing and technology agency LBi has been honoured with the prestigious People’s Choice Award at SXSW in Austin Texas, the world renowned festival of technology, creativity and culture.
LBi was recognised last night for the online platform that the agency’s New York team designed and built in partnership with Americans Elect, a movement that harnesses the ubiquitous and collaborative nature of the web to empower the American people to nominate their own choice for president.
Americans Elect is holding the first-ever online presidential primary. Between now and June, every registered voter in America-regardless of party-is invited to sign up and help choose a third ticket for president. Following the online convention in June, the Americans Elect ticket will be on the 2012 ballot in all 50 states-and the American people will have directly nominated their choice for president for first time ever.
Joshua Levine, Chief Technology Officer, Americans Elect said: “This award confirms that Americans Elect is not just a growing political movement, but also a groundbreaking and innovative tech startup. We’re honored to be recognised alongside so many other companies at SXSW using technology to empower people and improve the world around us.”
The People’s Choice Award recognizes LBi’s unique ability to create digital platforms that add greater value and bring new possibilities to people’s lives.
Cedric Devitt, Executive Creative Director, LBi New York, said: “Winning the People’s Choice Award at SXSW Interactive is especially gratifying, as the platform is dedicated to giving people the power to choose in our political system like never before.”
In 2011, the People’s Choice Award was handed to collaborative online shopping website Groupon.
Award celebrates LBi’s consistency in delivering outstandingly creative, digital campaigns throughout 2011
London: Global marketing and technology agency LBi has bagged the prestigious IAB Creative Showcase Agency of the Year award in recognition of its consistently outstanding creative work during 2011.
LBi secured the Agency of the Year accolade for its standout campaigns for Sony Xperia, Hendricks Gin and Help for Heroes, all of which were recognised individually by the IAB during 2011.
The Agency of the Year award reflects LBi’s commitment to pushing the boundaries of creativity, technology, media and strategy as part of its blended approach to digital marketing.
Simon Gill, Executive UK Creative Director at LBi, said: “We’re proper stoked to have won the IAB Agency of the Year. It’s a great reflection of our team’s hard work, creativity, tenacity and fun, not to mention the trust and belief of our clients. Here’s to next year and more great work. Rock on. And big up to the IAB for organising a top award showcase.”
Anil Pillai, UK Chief Executive, added: “I’m absolutely chuffed that our creativity is once again being applauded at this level. It’s testament to the digital magic being conjured up by the geniuses within the agency on a daily basis. Given the exciting nature of the work currently going across the business we’re set to deliver even more ground-breaking projects during 2012.”
Sydney/London 21st November 2011 - Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.
The move marks LBi’s ongoing commitment to helping businesses of all shapes and sizes decide what’s next … and then taking them there.
LBi’s Sydney arm will offer a fully blended range of services to the Australian market including platform innovation, service design, branded content, mobile, CRM, social media, usability and analytics.
Early next year the agency will launch an integrated portfolio of media services including digital display, search, social search and affiliate marketing.
The move will allow LBi to link bought, owned and earnedmedia to power customer journeys in a way that no other agency can.
LBi has already been named as Australian digital agency of record by Johnson & Johnson after it won a place on the APAC roster. The appointment will see the agency work across a number of brands for the global healthcare and pharmaceutical company.
LBi has also started working with Pacific Beverages on its premium beer brand Peroni. The coming months will see the launch of a series of ground-breaking digital projects created in partnership with international markets, as well as developed specifically for Australia and New Zealand.
LBi has a growing Australian team that will work alongside the agency’s global network of 1,900 digital specialists in 18 countries around the world. The agency has a strong presence in the Asia Pacific region with offices in Beijing, Shanghai and Mumbai.
Laurent Ezekiel, Global Client Services Director at LBi, said: “Opening up LBi in Australia is a hugely important move for us given the increasing demand for digital excellence from existing and potential clients. As well as allowing LBi to tap into a booming domestic market, the move underlines our commitment to our existing customers who require our blended services on a global scale.”
Our growing global footprint allows us to blend strategic, creative, media and technical expertise to create business value for brands in multiple markets.”
Global Client Partner
+44 (0)79 5634 2049
Global Brand Engagement Director
+44 (0)20 7063 6263
Senior Account Director, LBi Australia
+61 (0)4 1551 3339
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. Along with our media arm bigmouthmedia we define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic. Across our 26 offices in 18 countries, there are more than 1,900 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.