Adnews - Innovate or Die

In this article for Australia’s Adnews, LBi’s Chris Clarke, argues that the protectionist legislation endevours of traditional retailers in Australia, who are reluctant to adapt their business models to counter the competition from online retailers, will only lead to their demise.

Chris argues that No business has an innate right to exist. Companies earn their place in the hearts and minds of their customers by focusing on providing delightful experiences. LBi believes that digital is not a threat to bricks and mortar stores, but that it should be used to energise the experience for customers and to tell brand stories which bond customers to the brand.