LBi appoints Adrian Farouk as MD of Australia

Global marketing and technology agency LBi has appointed Adrian Farouk to the position of Managing Director of Australia.

With over 14 years of international business experience Adrian has worked with a wide range of leading global brands, including Orange, Nokia, Telstra, Nickelodeon, FOXTEL, Unilever and Ferrero.

He joins LBi from leading Australian digital agency Deepend, where he has worked for the last eight years, most recently as Group Strategy Director.

In his new role, Adrian will be responsible for strengthening LBi’s global proposition by supporting its international client base expansion into Australia and the Asia Pacific region, as well as nuturing homegrown Australian brands.

LBi opened its office in Sydney last year as part of its ongoing global expansion. Adrian’s appointment reflects the increasing demand for LBi’s blended approach to digital marketing in the region.

Laurent Ezekiel, Worldwide Client Services Director at LBi, said: “Australia is an incredibly important market for LBi and since opening our doors in the region last year we’ve seen demand for our services rocket. Adrian’s appointment reflects our growing presence in Australia and gives LBi the platform to provide our blended range of services across the Asia Pacific region.”

Adrian Farouk, Managing Director of LBi in Australia said: “LBi has a huge reputation in delivering digital campaigns that blend cutting edge techniques and insight to deliver campaigns that make a real difference to a client’s bottom line. I’m really looking forward to carrying this vision forward in the region and contributing to the growth of the company.”